Privacy Policy

Introduction

This cookie notice is for visitors to our websites, apps, and other digital platforms. It sets out how we use cookies. In this notice, ‘we’ and ‘our’ means e-myd.com and Southern Stuff INC. operates this platform.

What are cookies?

For almost any modern website to work correctly, it must collect certain basic user information. To do this, a site will create files known as cookies – which are small text files – on its users’ computers, tablets, or mobile devices. These cookies are designed to allow the Website to recognize its users on subsequent visits or authorize other designated websites to recognize them for a particular purpose.

Cookies do many different jobs, making your experience of the Internet much smoother and more interactive. For instance, they are used to remember your preferences on sites you visit often, your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently. They also help ensure that the advertisements that you see online are more relevant to you and your interests. Some data collected is designed to detect browsing patterns and approximate geographical locations to improve user experience.

Some websites may also use web beacons (also known as pixels or tags) to collect information, which are embedded in images. Web beacons only collect limited information, including a cookie number, a timestamp, and a record of the page on which they are placed. Websites may also carry web beacons placed by third-party advertisers. These beacons do not take any personally identifiable information and are only used to track the effectiveness of a particular campaign (for example, by counting the number of visitors).

Information collected by cookies is now classed as personal data.

How do we use cookies?

We collect several cookies from our users for various reasons, not least to track our own performance – but also to let us serve you content tailored to your own specifications, hopefully improving your overall experience of the Website. Amongst other things, the cookies we use allow users to register to make comments and allow us to calculate how many visitors we have and how long they stay on our site.

We do our utmost to respect users’ privacy. We use cookies to monitor and improve our services, but they also allow us to sell advertising campaigns that are tailored to your interests and reading behavior on our Website, which helps keep our content accessible to our readers. We sometimes include links on our site to goods and services offered by third parties, and we may be paid some commission if you subsequently decide to make a purchase. Cookies may be used to track your visits to third-party sites to help ensure that we are paid the correct amounts.

What types of cookies are there, and which ones do we use?

There are two types of cookies:

Persistent cookies remain on a user’s device for a set period of time specified in the cookie. Each time the user visits the Website that created that particular cookie, they are activated.

Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.

Cookies also have, broadly speaking, four different functions and can be categorized as follows: ‘strictly necessary’ cookies, ‘performance’ cookies, ‘functionality’ cookies, and ‘targeting’ or ‘advertising’ cookies.

Strictly necessary cookies are essential for navigating a website and using its features. You needed them to use basic services like registration or shopping baskets. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the Internet.

Examples of how we use ‘strictly necessary’ cookies include:

  • Setting unique identifiers for each visitor so we can analyze site numbers.
  •  They allow you to sign in to the E-MyD.com website as a registered user or subscriber.

Performance cookies collect data for statistical purposes on how visitors use a website. They don’t contain personal information such as names and email addresses and are used to improve your user experience of a website.

Here are some examples of how we use performance cookies:

  • Gathering data about visits to the Website, including numbers of visitors and visits, length of time spent on the site, pages clicked on, or where visitors have come from.
  •  For comparison with other websites using data collected by industry-accepted measurement and research companies.

Information supplied by performance cookies helps us to understand how you use the Website; for example, whether or not you have visited before, what you looked at or clicked on, and how you found us. We can then use this data to help improve our services. We generally use independent analytics companies to perform these services for us, and when this is the case, these cookies may be set by a third-party company (third-party cookies).

If you have registered with the Website, we can combine the data from the web analytics services and their cookies with the information you have supplied to us so that we can make your experience more personal by recommending specific articles to you based on your reading behavior or tailoring your emails with content you might find more interesting. Sometimes, the data used by the web analytics companies has been collected before you registered or signed in. In these cases, if we use this data to identify you, we use it only under our privacy notice.

Functionality cookies allow users to customize how a website looks: they can remember usernames, language preferences, and regions. They can be used to provide more personal services like local weather reports and traffic news.

Here are some examples of how we use functionality cookies:

  • Storing your user preferences on Your Account page
  •  Remember, messages intended for first-time users are not displayed if you’ve been to the site before.

Advertising cookies are used to deliver advertisements that are more relevant to you, but they can also limit the number of times you see an advertisement and be used to chart the effectiveness of an ad campaign by tracking users’ clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator’s permission but can also be placed by the operator. They can remember that you have visited a website, and this information can be shared with other organizations, including other advertisers. However, they cannot determine who you are as the data collected is never linked to your profile.

The main ways we use advertising cookies are detailed below:

  • Interest-based advertising (or online behavioral advertising) is where our third-party service providers place cookies on your device, which remember your web browsing activity and group together your interests to provide targeted advertisements more relevant to you when you visit e-myd.com. Your previous web browsing activity can also be used to infer things about you, such as your demographics (age, gender, etc). This information may also be used to make the advertising on e-myd.com more relevant to you.
  •  ‘Retargeting’ is a form of interest-based advertising that lets our advertising partners show you advertisements selected based on your online browsing activity away from the Website. This allows companies to advertise to people who previously visited their Website. These cookies will usually be placed on your device by third-party advertising networks, and we have listed the main third-party networks we work with in our consent management platform.
  •  Social media. Occasionally, we advertise our products and services to our readers who are on social media. This could be to promote our subscription offers or events. We use cookies to help with this process, and the social media operator (Facebook, for example) can recognize Independent readers on their platform and serve them advertisements on our behalf. 

These cookies are necessary for online advertisements you encounter to be more relevant to you and your interests.

How do I manage my cookies?

You should be aware that any preferences will be lost if you delete all cookies, and many websites will not work properly, or you will lose some functionality. We do not recommend turning cookies off when using our Website for these reasons.

Most browsers accept cookies automatically, but you can alter your browser’s settings to erase cookies or prevent automatic acceptance if you prefer. Generally, you can see what cookies you’ve got and delete them individually, block third-party cookies or cookies from particular sites, accept all cookies, be notified when a cookie is issued, or reject all cookies. Visit the ‘options’ or ‘preferences’ menu on your browser to change settings, and check the following links for more browser-specific information.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari for Macs and iOS

Opting out of having your anonymized browsing activity within websites recorded by performance cookies is possible.

Privacy Notice

This privacy notice is for visitors to our websites, apps, and other digital platforms. It sets out how we use personal data that we hold about you and gives information on how to exercise your legal rights. In this notice ‘we’ and ‘our’ means E-Myd.com and Southern Stuff INC. which operates this platform.

Personal data can include:

  • Your name, email address, year of birth, and home address if you’ve asked us to send something to your home address.
  •  Debit or credit card details
  •  Information about your devices, such as IP address
  •  How you browse our websites
  •  Details of products or services you purchase

What data do we process about our visitors?

Suppose you register for an account on our Website in order to comment on an article, enter a competition, or receive selected newsletters. In that case, you must provide us with your full name, email address, birth year, and postcode.

If you plan to comment on our Website, you must provide us with a commenting name.

If you subscribe to one of our paid-for subscription products, in addition to your name, email address, and year of birth, you must also provide your billing address and payment card information. This information may also be collected if you attend one of our ticketed events.

If you attend one of our events remotely, we may share your name and contact details with the platform hosting the event.

If you purchase a product on our site through our partner Stripe (Stripe.com), we will collect your name, email, phone number, address, MAC/IP address, purchase history, and whether you’ve opted in to receive marketing. We collect this information to fulfill your order, provide order updates and order history, and provide you with support services and warranty tracking, shipping tracking, etc. Payments are processed through a third party, so we don’t have access to your financial details. Stripe.com and we process your data as joint controllers under data protection law. This means that Stripe decides the personal information they collect at the time of payments and how they use it, and only Stripe is responsible for how they use it. Stripe.com’s privacy notice can be found here: https://stripe.com/privacy

If you contact our Customer Services team, we will need your name, contact information, and full query details.

If you sign a petition on E-MyD.com, we will collect your name, email address, and a disclosure stating you are over 18. We do not direct our service to people under the age of 18, and we do not knowingly collect personal information about them.

Your name will be shared with the recipient of the petition. Once shared, we are unable to delete your details from the petition, so please only sign it if you are sure you would like your data to be shared in this way.

Your data will be stored with our contracted partner, which may mean transferral to the US and some other countries partners . You should be aware that this will happen using approved procedures for data transfers or other similar safeguards that the GDPR rules have approved.

If any special category data is collected, such as political beliefs, we will delete this data within 3 months after the petition has closed.

We collect data about our Website’s visitors using technology such as cookies, device IDs, IP addresses, and location data. This can include information about your location, the type of device you are using, and your online browsing history.

We may check our database of registered users against the information they hold on their systems to see if there are any matched individuals. If there is a match, we can collect and store some of this additional information (which may include statements about your lifestyle and interests) in our database to further enhance our understanding of the types of products and services you might be interested in.

We may also match your cookie data with this third-party data and aggregate this data into interest-based segments or profiles, which we use to develop our products or serve you more relevant advertising. Sometimes, we share these segments with other publishers so they can show you advertising on their websites. We can also pool these segments with those from other publishers so that advertisements can be shown across multiple websites to readers, limiting the number of times you see the ads.

We can also access information from social media activity, such as when you ‘like’ the Website, share content, or follow us on Twitter or any other platform. When you sign in to the Website using social media, you grant permission to the social network to share some of your details with us. Depending on the network, this includes basic account information such as name, email address, date of birth, and any other details you choose to share according to your social media account settings.

We may also collect information about third-party products and services which you purchase after visiting the Website. For example, when you use a voucher code or click on a link to an advertiser’s site.

What do we use this data for?

  • Verifying your identity (for example when you return to the Website and have already logged in).
  •  Personalize the advertising you see on the Website to be more relevant to you.
  •  Improving the design and style of the Website.
  •  Informing you about products, services, or promotional offers that you might find interesting if you have chosen to receive these types of communications.
  •  Sending you service messages about your subscription or account registration, for example, if you have clicked a password reset link. This could be by email, overlay on the Website, or push notification.
  •  Dealing with and responding to you about a comment you have submitted for or on our message boards, blogs, and other such user-generated content facilities.
  •  Enabling you to share our content with others using social media or email.
  •  Communicating (and personalizing such communication) with you through our newsletters, but only those you have consented to receive.
  •  Administering competitions and informing you if you have been successful in any competitions or promotions.
  •  Compiling customer reviews.
  •  Conducting market research.
  •  Sending a product to your home address.
  •  Granting you access to a subscription.
  •  Dealing with any query or complaint you submit to our customer services team. Only provide sensitive data (such as information about your health, race, or religion) if you are happy to consent to our using it to manage your inquiry.
  •  Sending you push notifications from our apps.
  •  Ensuring that our advertising partners pay us the correct amount of commission to support our journalism.

We also log and use information about any service errors or interruptions that you have experienced in order to help us create fixes and to make technical improvements to our Website.

How may we contact you?

We may occasionally contact you by email or push notification to give you service information. For example, if your subscription is ending, or your payment method has expired.

We may also send you newsletters or emails about our events, subscription benefits, or offers.

Occasionally, we may ask you if you would like to participate in market research or respond to you if you have made a complaint or have logged a query.

What is our legal basis for processing personal data?

Consent.

We will only use your data for advertising and marketing, personalization of content and services, analytical purposes (such as understanding who our visitors are and how they browse our websites) and to track eCommerce purchases if we have your specific consent. This includes using data provided by you and our partners for profiling purposes to generate revenue from you so we can improve our products and services.

You can unsubscribe from any of our sents at any time by clicking unsubscribe at the bottom of each email or by logging into your account and managing your email preferences.

Legitimate interests.

The legitimate interest pursued by us is to analyze our Website traffic to maintain the service, for example, monitoring successful page loads or error messages.

Performance of a contract.

When you purchase a subscription or buy another product or service from us, we will need to process your details to supply the item to you (for example, to deliver a product to your home, we would need to use your name and address).

How can you access and update your personal information?

If registered users or subscribers, you can update your personal information by signing in to your account page or through your social network provider. In all other cases, don’t hesitate to contact customer services.

You can ask for a copy of the personal information we may hold about you or your data to be deleted via customer services.

If you wish to contact us, please email [email protected].

How long do we keep your personal information for?

We will keep your information only for as long as it is relevant and valuable for the purpose for which it was originally collected.

If your account appears to have not been used for 24 months, we will try and contact you to check whether it is still in use and/or we will delete it. Please note that any comments associated with your account will also be deleted.

If you have yet to read the newsletters that you have subscribed to, we will suppress your name from the relevant list after 6 months.

If you do not complete a social registration the data you entered as part of that registration will be deleted within 24 hours. Data from any other incomplete registration or subscription attempt will not be stored.

If you purchased a subscription, we will retain your data for at least 24 months after your subscription ends in case of any outstanding billing or other customer service issues.

A record of a customer service query is retained for at least three years from the date it was submitted to us.

We retain cookie data and corresponding third-party data for 24 months from when it was collected from your device.

We may need to retain your data longer if there is a legal claim or if we are required to do so by any regulation.

Who will we share your personal information with?

Advertisers and advertising networks sometimes require data to select and serve relevant advertisements to you and others. We may provide them with aggregate cookie information about our users with certain attributes (for example, we may inform them that 500 men under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in the UK, US, or Italy who are interested in rugs).

We share cookie data with other publishers via a secure data management platform when advertising campaigns are served across multiple news websites. These publisher partners are not able to access this data themselves, and only serve the advertisements across their websites to readers whose cookie data form part of the selected advertising segments.

We reserve the right to disclose your personal information to comply with applicable laws and government or regulatory bodies’ lawful requests for information.

Your personal details may be shared with third-party organizations we have contracted to provide services, including processing data. For example, to send you the emails you have signed up for. Only companies that can provide adequate safeguards will be used to ensure your data is stored and handled securely.

We may also have to release information because of a legal requirement or a court order.

We may transfer, sell or assign any of the information described in this Privacy Notice to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets, or reorganization of our business.

Using children’s data

We do not aim our services to children under the age of 13. We do not allow children under 18 to register an account with us.

Will your data be sent overseas?

As you will know, the Internet does not recognize national boundaries. Services on the web are accessible globally, so the collection and transmission of personal data is not always confined to one country.

You should be aware that by using the Website and those of our partners or any website we link through to, your personal data may be processed in or transferred to other countries, any country outside the USA, for example, and you agree to your data being transferred or processed in this way.

Your data will only be stored or transferred within the UK, EU, US, etc, using Standard Contractual Clauses or other safeguards that have been approved by the relevant regulatory body.

Your rights:

Right of access – you can request a copy of the data we hold about you.

Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

Right to be forgotten – you can ask for the data we hold about you to be erased from our records.

Right to restriction of processing – don’t use our Website.

Right of portability – you have the right to have the data we hold about you transferred to another organization.

Right to object – do not use our Website.

Right to withdraw your consent – you have the right to withdraw your consent at any time.

Please note that these rights are not absolute, and certain exemptions apply.

Exercising your rights, asking questions, and raising concerns:

In the first instance, please submit your request using our online form available here: https://e-myd.com/contact/

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